Unit Guide & Resources
These units will be covered throughout the course of the year.
Intro. to Marketing & Peers
Unit 1- Basics of Marketing Unit 2- Supply & Demand Unit 3- Market Segmentation Unit 4- Business Need Marketing Unit 5- International Marketing Strategies Unit 6- Distribution Basics Unit 7- Marketing Finance Unit 8- Marketing Research Unit 9- What's in a Price? Unit 10- New Product Development Unit 11- Personal Selling Unit 12- Promotional Mix |